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Web Analytics & Tracking Manager (m/w/d)


Berlin, BE, DE Wildpoldsried, BY, DE Home Office, DE

Stellen-ID:  653

At the earliest date possible we are looking for support for our #teamsonnen

At sonnen, we believe clean, affordable, and reliable energy for all is one of the greatest challenges of our time. With over 40,000 sonnenBatterie-systems installed worldwide, sonnen is a proven global leader in intelligent energy management solutions providing greater energy control for residential customers through increased solar self-consumption, reduced peak energy usage and reliable backup power during outages – contributing to a cleaner and more reliable energy future.

sonnen has won several awards for its energy innovations and sonnenBatterie products, including Fast Company’s Top 10 Most Innovative Companies in Energy, the 2017 Zayed Energy Innovation Award, MIT’s Technology Review’s 50 Smartest Companies in 2016, Global Cleantech 100 for 2015-2017, Greentech Media’s 2016 Grid Edge Award for innovation, and Cleantech’s 2015 Company of the Year Award in both Israel and Europe.

Your tasks:

  • As Technical Marketing Manager, you will be responsible for our tracking setup consisting of Google Analytics and Google Tag Manager and will continuously develop both in coordination with our international marketing teams
  • Together with the relevant stakeholders from marketing and sales, you as a tracking and analytics expert will identify and implement potential for improvement in terms of data quality in our reports in Google Data Studio
  • Using A/B Testing, you will support the team in hypothesizing and provide suggestions for test scenarios, which you will set up and monitor in Google Optimize in consultation with the web developers
  • Due to your IT skills you are a consultant and sparring partner for your marketing colleagues when it comes to technical topics, including technical SEO, email marketing, compliance & privacy, web development, measurability & analysis
  • You will be responsible and single point of contact for various digital tools used in marketing, including Google Analytics, Google Tag Manager, OptinMonster, Zapier and Hotjar.


Your profile:

  • You have at least 2 years of professional experience in online marketing, MarTech or AdTech
  • You have a degree in (business) informatics or a comparable field of study
  • You have a solid understanding of common marketing and sales KPIs
  • You are characterized by strong analytical skills and are keen to drive change and improvements across all of our markets
  • Knowledge of tableau and SQL is advantageous


What we offer:

The idyllic Allgäu or the big city of Berlin.– Our two German locations offer the right environment for everyone. And that in a rapidly growing future market with unique career opportunities. You can expect the mentality of a young company in an exciting and international environment.

Take a look at Unsere Benefits to find out what else we offer.

Apply now!

sonnen – energy is yours!

Jobsegment: Analytics, Marketing Manager, Manager, Database, Informatics, Management, Marketing, Technology