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Technical Marketing Manager (m/w/d)
Standort:
Berlin, BE, DE Wildpoldsried, BY, DE
Stellen-ID:
653
Your tasks:
- As Technical Marketing Manager, you will be responsible for our tracking setup consisting of Google Analytics and Google Tag Manager and will continuously develop both in coordination with our international marketing teams
- Together with the relevant stakeholders from marketing and sales, you as a tracking and analytics expert will identify and implement potential for improvement in terms of data quality in our reports in Google Data Studio
- Using A/B Testing, you will support the team in hypothesizing and provide suggestions for test scenarios, which you will set up and monitor in Google Optimize in consultation with the web developers
- Due to your IT skills you are a consultant and sparring partner for your marketing colleagues when it comes to technical topics, including technical SEO, email marketing, compliance & privacy, web development, measurability & analysis
- You will be responsible and single point of contact for various digital tools used in marketing, including Google Analytics, Google Tag Manager, OptinMonster, Zapier and Hotjar.
Your profile:
- You have at least 2 years of professional experience in online marketing, MarTech or AdTech
- You have a degree in (business) informatics or a comparable field of study
- You have a solid understanding of common marketing and sales KPIs
- You are characterized by strong analytical skills and are keen to drive change and improvements across all of our markets
- Knowledge of tableau and SQL is advantageous
Jobsegment:
Information Technology, IT Manager, Marketing Manager, Manager, Technology, Marketing, Management