Employer Branding Manager (f/m/d)


Berlin, BE, DE Home Office, DE Wildpoldsried, BY, DE

Stellen-ID:  2730

At the earliest date possible we are looking for support for our #teamsonnen

Clean and affordable energy for all is one of the greatest challenges of our time. Sonnen has been committed to this mission since 2010 and is now represented in Europe, the USA and Australia with over 1,000 team members globally. In Germany, our offices are located in the beautiful Wildpoldsried (Allgäu) and the vibrating heart of Berlin Kreuzberg.

At sonnen, we are building the energy system of the future. To this end, we are developing new technologies and business models that have not existed before. Whether intelligent power storage, virtual power plants or digital services - we set the trends of a new energy world. That means, among other things, the inexpensive production and storage of renewable energy and the intelligent networking of producers and consumers. sonnen thereby gives people around the world the opportunity to become independent of fossil fuels and conventional energy supplier.

We are growing steadily and are looking for people who want to join us in our vision of clean and affordable energy for all while making a positive impact on climate change.

What you will do to drive energy transition


  • Define and implement the sonnen EVP along our company mission to provide clean and affordable energy for all together with the head of talent acquisition
  • Collaborate and align with marketing to ensure consistency across branding and communication strategies
  • Develop an employer brand strategy and create content (photo and video) to engage with talent communities on relevant on- and offline channels
  • Leverage data and collaborate with business stakeholders as well as talent acquisition to define personas of various departments
  • Set up KPIs that help control budget and campaign effectiveness
  • Own and optimize our careers page as well as Linkedin/Kununu/Glassdoor page to convert visits into applications and ensure a great candidate experience
  • Create, measure and monitor metrics to give recommendations for growth and change for candidate surveys and people engagement
  • Represent sonnen at on- and offline events to inspire talent about our mission
  • Conceptualize ideas to increase employee happiness
  • Drive DEI initiatives to support our goal of having a diverse workforce
  • Optimize our onboarding experience to ensure everyone feels welcomed and well informed from day one
  • Contribute to talent acquisition and hr related projects to deliver frameworks and tools to managers that will make their lives easier


What you will need on that journey


  • Bachelor or master’s degree in a relevant field
  • Several years of experience in employer branding, brand marketing and/or community management
  • Experience in production of a broad range of content (videos, images, briefs, ppt, tutorials, website, social, copywriting, etc.)
  • SEO and performance marketing skills
  • Excellent communication and stakeholder management skills
  • Strong conceptional and execution skills
  • Excellent writing and storytelling ability
  • Analytical mindset and experience with Google Analytics, Glassdoor and/or Linkedin reporting
  • Fluency in German and English

What you can expect at sonnen:

  • An atmosphere of openness, tolerance and mutual respect, where innovation is expected and encouraged
  • The option of working full- or part-time for every position
  • 29-32 days annual vacation with increasing team membership
  • Leasing of company bikes with up to 40% discount
  • At sonnen, all positions can be filled full or part-time
  • Flexible working hours and home office option
  • Workation within the EU
  • Free German, English as well as online yoga and body art courses
  • Soft drinks, fruits and cereals in our offices
  • Regular team and company events
  • We love dogs! You too? Feel free to bring your fellow friend to our offices
  • Other benefits, such as discounts on sports memberships and other services or products

You feel we are a match? Apply now and help us to shape the energy transition together. We look forward to welcoming you to #teamsonnen!

sonnen - energy is yours!

Jobsegment: Recruiting, Marketing Manager, Branding, Social Media, SEO, Human Resources, Marketing