Employer Branding Manager (f/m/d)
Berlin, BE, DE Home Office, DE Wildpoldsried, BY, DE
What you will do to drive energy transition
- Define and implement the sonnen EVP along our company mission to provide clean and affordable energy for all together with the head of talent acquisition
- Collaborate and align with marketing to ensure consistency across branding and communication strategies
- Develop an employer brand strategy and create content (photo and video) to engage with talent communities on relevant on- and offline channels
- Leverage data and collaborate with business stakeholders as well as talent acquisition to define personas of various departments
- Set up KPIs that help control budget and campaign effectiveness
- Own and optimize our careers page as well as Linkedin/Kununu/Glassdoor page to convert visits into applications and ensure a great candidate experience
- Create, measure and monitor metrics to give recommendations for growth and change for candidate surveys and people engagement
- Represent sonnen at on- and offline events to inspire talent about our mission
- Conceptualize ideas to increase employee happiness
- Drive DEI initiatives to support our goal of having a diverse workforce
- Optimize our onboarding experience to ensure everyone feels welcomed and well informed from day one
- Contribute to talent acquisition and hr related projects to deliver frameworks and tools to managers that will make their lives easier
What you will need on that journey
- Bachelor or master’s degree in a relevant field
- Several years of experience in employer branding, brand marketing and/or community management
- Experience in production of a broad range of content (videos, images, briefs, ppt, tutorials, website, social, copywriting, etc.)
- SEO and performance marketing skills
- Excellent communication and stakeholder management skills
- Strong conceptional and execution skills
- Excellent writing and storytelling ability
- Analytical mindset and experience with Google Analytics, Glassdoor and/or Linkedin reporting
- Fluency in German and English
Jobsegment:
Recruiting, Marketing Manager, Branding, Social Media, SEO, Human Resources, Marketing